Archive for November 2009

Lowfi – Drawings

The NOT so common pink lighter

The not so common pastel pink Bic lighter.

Tobi Eye Tracker Vid

How do you get buyin for usability testing?

What are some tools you use to create a space where users/testers can buy into a design or product without having a full understanding of the product? Need a scenario? How about an analogy? Take for example dishwasher soap, how do you get folks to focus on your products brand, shelf placement, and so on? [...]

Usability Testing

The value of usability testing is to gain a better understanding of how your product works beyond the view of the in house design and development team. Let’s compare the value of testing to the practical application of farming; Farmer A. grows the freshest, steroid free, organically grown produce in all of Indiana, Farmer B. [...]

Usability Position: Salaries

UPA Reference Ghostweather, Average Salary by Title, Retrieved on December 25, 2008, from http://www.ghostweather.com/blog/uploaded_images/avg-salary-by-title-700793.jpg

Usability process and flow

Science vs Business objectives

Humor has it’s ways…

…and why do we test?