November was a busy time in Google Analytics. In particular, the Mobile App Tracking Team has a few things to announce.
EasyTracking Library – automatic session management, better integration with Google Analytics SDK
Updated Google Analytics SDK – Mo…
With the rapid smartphone growth, it’s no surprise that consumers are downloading a huge number of apps–10 billion on Android alone, as of last week. Many app developers are recognizing the opportunity to develop on Android, including PrivacyStar, a…
If you’re a marketing professional, you’ve probably spent months preparing your holiday campaigns. But have you focused so much on great creative that you’ve neglected your measurement plan? Don’t despair: there’s still time to make the most of you…
Starting this week, some of you will see enhanced Analytics reports with mobile ad performance metrics. All AdWords reports in the new interface will be gaining a new visual toggle as shown below for “All”, “High-end Mobile” and “Tablet” ad…
Today we are releasing a new version of the Google Analytics for iOS SDK. We’ve added several features similar to those added to the Google Analytics for Android SDK version 1.3 earlier. New features include:
General Campaign Tracking
This new feat…
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